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While traveling the mountainsides of rural Honduras in search of amazing coffees, we discovered a coffee farm unlike any other we had visited. A group of women, many survivors of domestic abuse, and most with no formal education, had come together to grow coffee and regain financial and personal independence. These strong, inspirational women had a deep sense of pride in their new lives and in the coffee they were growing.
Before leaving their farm, we made a promise that someday we would support their cause by paying a fair price for their coffee and selling it in the United States. We also promised them that a portion of our sales would go to prevent domestic violence and support its survivors in our own country.
Caferoz Coffee is our fulfillment of that promise. We now source coffees from women run farms throughout Central America. This helps put money, security, and pride directly into the hands of the women doing the work.
In addition to supporting these women run farms, $.50 from our 12oz bags of coffee and $1.00 from our 2# bags will go directly to The National Coalition Against Domestic Violence in Denver, CO.
The world is a big place, but you have the opportunity to help us make it feel a lot smaller. Thanks for helping us connect and empower women across the world.
Our Story
What we are...
New Morning Coffee Roasters is a mid-sized coffee roaster located in Appleton, Wisconsin specializing in custom roasted private label coffee, blend matches, and specialty coffees.
Who we are...
Paul Wisneski has matched coffees for the largest coffee wholesalers in the country. He has visited coffee farms searching for the best coffees in the world, even judging the 2011 Utz National Coffee Competition in Honduras. Paul has 20+ years of coffee experience.
Dan Jansen has 20+ years of coffee roasting and production experience. He is an expert coffee roaster and cupper, and has many years of experience in industrial grinding, packaging, and order fulfillment.
Greg Van Zeeland, responsible for finance and procurement, has nearly 25 years of experience in finance, the last 15 of them in the coffee industry learning the trends of the coffee futures market and buying coffee contracts.
Why we began...
After many years of working at a large coffee roaster, Dan, Greg, and Paul noticed a troubling trend in the industry: Coffee roasters throughout the country were continuing to merge and grow so large that they no longer valued the customers that got them there. The three decided to leave and pursue their own dream of providing astonishing coffees and great service for customers of all sizes. This business plan has not only proven to be extremely successful, but it's also been very rewarding for the three owners to form great personal relationships with their customers.
Current Coffee Offerings
Available in 12oz, or 5lb bags
Caferoz Women Grown Honduran
Coffee grown by women for women
Sweet floral aroma with notes of soft citrus and chocolate with a creamy body and delicate acidity. .50 from every 12oz bag of coffee sold goes to The National Coalition Against Domestic Violence in Denver, CO.
Guatemalan
Light and bright
Roasting this coffee to a lighter roast color allows the brilliant acidity to shine through. The acidity is balanced well by its medium body and touch of spice due to the rich volcanic soil in which it is grown.
New Morning Blend
Medium and bright
Our signature blend is a bright, medium bodied cup, roasted to a light/medium color providing for flavors of orange citrus with a hint of milk chocolate.
Kenya Harambee Gold
Complex and Winey
Rich notes reminiscent of red wine and currant can be found in this aromatic East African coffee.
Fair Trade Organic Inca Bold
Smooth and flavorful
Fair Trade Organic medium/dark roast with a dark raw sugar like sweetness. The beans, mostly sourced from Peru, have a natural fruit juice like quality that is tamed by the medium dark roast color.
Espresso Crema
Smoky and Caramel
Espresso roast producing a caramelly, sweet cup with a touch of smoke. This espresso is crafted to penetrate sugary milk drinks, while still providing an elegant and sweet shot of straight espresso. Also makes for a great drip brew.
Full City Centro
Dark and Full bodied
Classic full bodied dark roast containing natural aromas of incense and smoke. Our Full City Centro is dark and bold, yet still finishes clean and smooth.
Caballo Black
Very bold and smoky
Very dark, smoky coffee with a full body, our Caballo Black is expertly roasted to the perfect point of full richness, without the bitterness or burnt flavors that many dark roasts contain
Drift Away Decaf
Medium and flavorful
Medium roasted blend of high grown beans from Central America that contains all of the flavor you want in a cup of great coffee without any of the caffeine.
Decaf Espresso Crema
Smoky and caramel
Espresso roast producing a sweet cup with a touch of smoke. Don't be fooled by the fact that we make this coffee to be used as an espresso. It makes a fantastic cup of drip brew.
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